AtData’s Demographics API helps you understand who your customers are and segment them by their attributes by providing 50+ demographic and behavioral data fields. Improve personalization and create more targeted, relevant content.
Features
With Demographics API, you can obtain:
- Demographics such as age, gender, and income
- Life stages and financial segments
- Shopper types such as deal-seeker and luxury shopper
Free Trial
Contact AtData for a free trial of the Demographics API.
Endpoints
Demographics API offers you the following endpoints:
Response Reference
The Demographics API response may contain one or more data fields. The following page presents all fields that you may find in the response:
The response will only include the fields activated for your API key that match the individual included in the query parameters. For example, a successful call for age and income could return no fields if we do not have that email in our database or if the requested fields are not populated.